Written by Alex Salvatore, Mobile Gen AI Expert with 10+ years in
iOS development. Last updated: February 2026
Publishing a Gen AI app on the App Store requires a compliance-first
approach, not a code-first one. My first app took 10 months to ship. My
second took 10 days—and hit the top 100 productivity apps. The
difference was understanding that 60% of the work is App Store
compliance, not code.
Why App Store
Compliance Matters More Than Code
With tools like Claude Code, writing app code has become a commodity.
Building a simple mobile app is now incredibly fast. But Gen AI apps
that call LLM APIs face a different challenge: App Store guidelines.
Apple has strict rules around: – AI-generated content
disclosure – Users must know when content is AI-generated –
Content moderation – You need filters for inappropriate
outputs – Data privacy – Clear policies on how prompts
and responses are handled – Age restrictions – AI apps
often require 17+ ratings
The 60/40 Rule
| Effort Area | Time Allocation |
|---|---|
| App Store compliance | 60% |
| Actual coding | 40% |
The Optimal Tech
Stack for Gen AI iOS Apps
For fast iteration and App Store approval, use this proven stack:
- Firebase – Authentication, analytics, and backend
services with Apple Sign-In support - OpenRouter – Single API to access multiple LLM
providers (OpenAI, Anthropic, Mistral) - SwiftUI – Native iOS interface that meets Apple’s
design guidelines
Why iOS First?
iOS remains the most profitable mobile market for indie developers: –
Higher average revenue per user (ARPU) – Users more willing to pay for
premium apps – Smaller device fragmentation than Android – Better App
Store discovery for new apps
Key Strategy: Skip
Monetization on V1
Launch your first version without in-app purchases or subscriptions.
This dramatically simplifies the App Store review process:
- Faster approval – Fewer compliance checkboxes
- User feedback first – Validate your app before
building payment flows - Iterate quickly – Add monetization once you have
traction
Key Takeaways
- 60% compliance, 40% code – Focus on App Store
guidelines first - iOS first – Most profitable market for indie
developers - Firebase + OpenRouter stack – Proven,
fast-to-implement architecture - No monetization on V1 – Get approved first,
monetize later
Frequently Asked Questions
How long
does App Store review take for Gen AI apps?
Initial review typically takes 24-48 hours, but Gen AI apps may face
additional scrutiny. Expect 1-2 weeks for first submission while Apple
evaluates your content moderation approach.
What LLM provider
should I use for iOS apps?
OpenRouter is recommended because it provides a single API to access
multiple providers (OpenAI, Claude, Mistral). This lets you switch
models without code changes and helps with cost optimization.
Do I need
content moderation for my Gen AI app?
Yes. Apple requires that AI-generated content be filtered for
inappropriate material. Implement server-side moderation before
responses reach users. Most LLM APIs offer built-in safety filters.
Can I use ChatGPT
API directly in my iOS app?
Yes, but consider using OpenRouter or a similar aggregator. Direct
API integration works, but aggregators give you flexibility to switch
providers and often better pricing through volume.
Have questions about shipping Gen AI apps on the App Store? I’m a
mobile Gen AI expert with multiple apps live. Try IndieScout
ASO to validate your app idea’s market fit.



















